Paul Roetzer – Piloting AI for Marketers Series
Drive productivity, creativity, and performance with artificial intelligence.
On-Demand Courses for Next-Gen Marketers and Leaders
How do you get started with AI?
The short answer is quick-win pilot projects with narrowly defined use cases and high probabilities of success.
Be it audience targeting, content strategy, SEO, media buying, writing, design, forecasting conversions, churn, and hundreds of other activities marketers perform every day, smarter technologies can intelligently automate and augment our work.
At the same time, AI enables businesses to deliver the personalization and experiences consumers expect, while enhancing creativity, innovation, and decision-making.
Don’t wait for the marketing world to get smarter around you. Now is the time to understand and pilot AI in your company.
As Paul Roetzer says in his book, Marketing Artificial Intelligence: AI, Marketing, and the Future of Business, "You need to have a high level of competency in what AI is, and what it is capable of doing. This knowledge gives you an ability to look at problems differently, the confidence to know when you have a viable use case, and the savvy to find and evaluate smarter marketing technology solutions."
Your AI Learning Path
Piloting AI is a collection of on-demand courses designed as a step-by-step learning path for beginners at all levels, from interns to CMOs.
Paul Roetzer, Marketing AI Institute founder and CEO, and Mike Kaput, Marketing AI Institute chief content officer, take you on a journey that includes an overview of the basics of AI and how it works; deep dives into practical frameworks to get started; a brand new generative AI course, and dozens of sample use cases and AI tools that will accelerate your adoption and success.
The series includes 8 hours of content, complete with on-demand short courses, video lessons, quizzes, downloadable resources, a final exam, and a professional certificate upon completion.
Reduce Costs. Accelerate Revenue. Grow Smarter.
In the end, you’ll have everything you need to confidently assess AI tools, launch pilot projects, and lead your team to immediate lifts in productivity and performance.
Become the change agent within your business and the one who drives the next frontier in digital transformation.
Become a next-gen marketer. This is where your journey begins.
What You’ll Learn:
- Basic definitions and applications of AI.
- Tips for identifying AI use cases.
- Processes to prioritize quick-win pilot projects.
- Steps to solve marketing challenges more efficiently.
- Frameworks to assess and buy AI technologies.
- Case studies of brands building smarter businesses with AI.
- Resources to gain executive support for AI initiatives.
- Strategies to launch pilot programs with confidence.
- Guidance to advance your career, and your team.
Registration Includes:
- 18 on-demand courses
- Course quizzes and a final exam
- Slide decks, templates, and related course materials
- Professional Certificate upon completion (requires 80% or better on the final exam)
Questions We’ll Help You Answer:
- What is AI?
- How does AI accelerate revenue growth and reduce costs?
- How can marketers use AI to augment their knowledge and capabilities?
- What are the primary AI use cases marketers should be exploring?
- How can marketers find and assess marketing AI tools and technologies?
- How should marketers get started with AI?
- How can AI improve individual and team productivity, creativity, and performance?
- How does AI power personalized customer experiences?
- How can marketers make the business case for AI adoption?
About the Instructors
Paul Roetzer is the founder and CEO of Marketing AI Institute; co-author of Marketing Artificial Intelligence: AI, Marketing and the Future of Business; host of The Marketing AI Show podcast; and creator of the Marketing AI Conference (MAICON). As a speaker, Roetzer is focused on making AI approachable and actionable for marketers and business leaders. A graduate of Ohio University’s E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies. Previously he was founder and CEO of PR 20/20, a digital marketing agency that he sold in 2021.
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