– eCommerce SEO Training

What You Learn:

This a comprehensive course that will teach you the strategies and tactics to optimize your eCommerce website for search engines (SEO), and conversion (CRO).

  • Choosing an eCommerce CMS
  • Choosing and configuring site search for SEO
  • Configuring and optimizing product categories
  • Product filters for SEO
  • Inventory management
  • Analytics and measurability
  • Marketing and ‘wowing’ your customers
  • And much more!

About my course

“My face has never spent so much time in front of a camera diving into e-commerce before. This is PACKED! Of course, there’s no way I could put out an all-singing and dancing ecom SEO course without dropping CRO knowledge bombs too. The two disciplines are destined to be together and there’s plenty of both in my ecommerce course. Leverage both SEO and CRO to increase your organic traffic and then double down on your organic sessions to generate more sales. I share how you can make it easier for your customers to buy and how to identify and remove friction points too. There are case studies for days, buckets of detailed walkthroughs, and real-world deep-dive examples in abundance.

From the product page through to category (PLP) pages, search results, merchandising, personalization, how to choose an ecom CMS, and quite literally the kitchen sink (I use a kitchen sink as an actual example in such a lesson.)

Whether you’re brand new to e-commerce, an in-house or agency pro wanting to brush up on your ecom game, or you’re working on your cool e-commerce project, this course is ideal.

Last but not least, as a bonus, I’ve also been told I have, and I quote “A honey-smooth voice” so I’m easy to listen to even if I’ve got a face for radio! I’ll see you on the first module.”

~ Luke C.

Course Curriculum

  • Welcome
  • Choosing an eCommerce CMS: which one is right for you?
    • Knowledge test
    • What about BigCommerce and Magento?
    • Pros and cons of WooCommerce
    • Pros and cons of Shopify
  • Choosing and optimizing internal site search for SEO
    • Why excluding site search from search engines is recommended and how to do it
    • Why site search is so important and how to choose the right one
  • How to properly configure and optimize product categories
    • Knowledge test
    • How to multisite categories without creating duplicate content
    • How to optimize product and category URLs
    • What makes a good category hierarchy - department pages vs category pages
    • Optimizing pagination for product categories
    • Optimizing product category structures
  • How to properly set up product filters for SEO
    • Knowledge test
    • Why UX is more important than SEO for filters
    • How to prevent search engines from accessing specific filters
    • How to handle SEO for multiple filter selections
    • How to power and define URL structures for filters
    • How to optimize product filters for SEO
  • Menus and navigation
    • To megamenu or not to megamenu?
    • How to build customer-centric SEO-friendly menus
  • Inventory management
    • How do you manage out-of-stock and discontinued products?
    • How to make it easier for search engines to index your products
  • Product pages (PDP)
    • A great product page (cont.) and the importance of breadcrumbs
    • How to build a great product page
  • Product recommendations and UGC
    • How UGC can help with SEO and CRO
    • Product recommendations and SEO
    • How to design your product recommendations
  • Internal linking structures and merchandising
    • Why merchandising can be an internal linking goldmine
    • How to successfully merchandise an eCommerce store
  • Analytics and measurability
    • Knowledge test
    • Additional eCommerce data points to measure in Google Analytics
    • What's wrong with Google Analytics?
    • Why Google Analytics is so important for eCommerce
  • Marketing and 'wowing' your customers
    • Let's have a detailed chat about personalization
    • Cool eCommerce functionalities and enhancements
    • Why UX? and how to get started
    • Why improving page speed is so important

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