– VSL Story Selling System

Fellow Marketers

Can you tell a 6-second story? 

That’s all it takes to at least DOUBLE the results of any VSL you’ll ever write. (emails too for that matter)

That’s ALL it takes to create letters others sell for $15,000 or more or even better use to sell your own goods and services for life…

Imagine going one step further than your competitors with THE weird system that creates sales pieces that outperform even the best-pedigreed copywriters

Imagine the PRIDE of having your offers, created entirely by this system, be the most sought after in the market by power affiliates and… (You’ll be famous)

Imagine being SO in demand as a copywriter that businesses literally BEG you to write for them for thousands of dollars + a percentage of profits!

Imagine still, the CONFIDENCE you’ll have in your future when you finally realize you can practically conjure sales out of thin air…

I Was The Original VSL Guy 10 Years Ago

In 2013 I created the Video Sales Letter Formula course along with a few partners and we sold thousands of copies that still are used today!

BTW I think my buddy Jon Benson actually invented the VSL but I’m pretty sure I was the first to teach how to write them.

That said… I have a confession to make… I missed a HUGE piece of the VSL puzzle that multiplies the results of any ordinary VSL by a factor of up to 500%

…and I’ve done millions of dollars of testing since to prove it…

Now I’m ready to let you in on one of the most powerful tools I’ve ever used to create cash-pumping offers that make other copywriters cry :)

Most Of These Jerks Just Copied Jon And I

The truth is that most VSL “copywriters” are total B.S. and haven’t innovated in years… the teachers and gurus are the WORST!

Don’t get me wrong, I have respect for the craft and those who take it seriously…

But everyone and their mamma is claiming to be an “A Level VSL Copywriter”, even if they’ve never had a “winning” offer. (and some of these losers are selling courses on the subject) 

…And they GET AWAY WITH IT… this makes my blood boil!

That crap ends today!

Stick with me here for a few minutes and you’ll never be hamstrung for a VSL copy ever again.

Hi, my name is .

I’m the co-founder of the so-called master VSL copywriter, offer creator, and storyteller whose offers have drummed up many millions in sales.

My story-based offers have sold everything from training at Digital Marketer to printing services, industrial equipment, survival gear, health supplements, live events, and yes - even hot dog carts…

… all following a simple system that practically writes my VSLs for me...

Now, I’m known in the industry as somewhat of a legend when it comes to what I call “story selling”.

And frankly, I don’t deserve the title - I’ll tell you why in a minute.


I’m a high school-educated backwoods boy from Kentucky, yet I’ve made millions personally and BILLIONS through my clients writing story-based video sales letters.

While other writers and friends like Jon Benson, John Carlton, Dan Kennedy, and Chris Haddad are true masters, I am a self-proclaimed hack.

But that's the beauty of what I’m about to show you…

Even if you’re NOT a genius, heck, even if you can barely spell you can still write video sales letters that squeeze cash out of your prospects with almost NO effort.

You don't have to be a pastry chef to bake a great cake, you just need a few ingredients and a good recipe and that's exactly what I’m about to give you.

You don’t even need to know HOW it works, it just works!

What’s more, you can do it over and over again with consistent results.

My SVSL Process Is So Fast And Simple…

I take what I’ve learned about offers, do a little 3-step research on the product and the market, map out my “big idea” and my story, and then simply fill in the blanks as easily as 1-2-3.

Seriously, millions of dollars from that one simple skill.

I haven’t always had this system though…

I started out with nothing.

No skills, no experience, and a BIG need for cash…

Look, I Had No Choice

Create Offers Or Starve…

When I started writing copy and creating offers I was flat-broke and frazzled with a whole lot of responsibility resting heavily on my shoulders. 

Every day I woke up staring at the same walls in Memphis, with a cloud of gloom hanging over my head.

I couldn’t see past my previous failures and feel the joy that I was supposed to feel as a new father.

I had not one but two brand new babies, three teenagers under one roof, and a now ex-wife who was as mean as a rattlesnake...

And much more...

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